One good thing that has come out of the global financial crisis is that many organisations are now turning to their suppliers to help them get better value from their supply chain.
According to Supply Management magazine, "A good SRM [Supplier Relationship Management] program will lower costs, reduce risk, improve quality/service levels and enhance supply chain efficiency."
For the switched-on supplier this could be the opportunity to take off the boxing gloves and extend the hand of friendship. Why not proactively approach purchasers with a well thought out submission about ways you can help them achieve the advantages described above. If you can make this compelling with specific examples and quantify savings or improvements you could end up being a preferred supplier.