When you've finished writing your next submission, take a look at how many times you've used the following words:
innovative; leading company; optimized solution; overdeliver; customer centric; cutting edge...
You get the picture - these words, and many more, are used time and time again in submissions and cause evaluators eyes to glaze over. Don't use such word clutter - tell me what you really mean and what's in it for me. Everyone who has responded to my RFT can't be an innovative market leader with cutting edge solutions!
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